A Multi-Stakeholder Approach

<aside> 👇 The role of each stakeholder in an Ethos™ ecosystem is crucial to the success of increasing community well-being, evolving landscape regeneration, and expanding the regenerative products market.

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Brands

Benefits

• Verify, label, and sell regenerative products
• Meet environmental and social commitments through robust regenerative agriculture sourcing initiatives
• Measure and report on carbon emissions and other priority impact areas
• Add transparency to material sourcing
• Confidently generate product claims
• Monitor the ROI of programs and material impacts

Commitments

• Purchase verified products and associated data
• Nominate priority impact areas
• Center farmers as key leaders in regeneration

Farmers

Benefits

• Monitor and learn from agricultural outcomes
• Generate and sell farm-level data
• Differentiate products in an otherwise opaque marketplace
• Share knowledge with other producers
• Identify and uplift locally relevant regenerative goals
• Make data-based farm management decisions
• Increase revenue streams

Commitments

• Define and commit to minimum thresholds for practices, inclusive of synthetic chemical elimination, intercropping, species diversification, and elimination of deforestation
• Nominate priority impact areas
• Participate in a Participatory Guarantee System (PGS) - or alternative locally relevant peer-to-peer data collection and verification process
• Submit required data for validation

Farming Cooperatives

Benefits

• Fund network-wide trainings
• Differentiate products in an otherwise opaque marketplace

Commitments

• Define and uphold relevant checks and balances that identify moments of non-compliance with the community-defined standards and associated remediation pathways

Surrounding Communities

Benefits

• Increased food sovereignty, improved micro-climates, strengthened economies, and other socioecological impacts of regeneration

Commitments

• Support farmer leaders

Consumers and Retailers

Benefits

• Identify verified regenerative products
• Learn about product origins, farmer stories, impacts, and outcomes
• Purchase products aligned with your values

Commitments

• Communicate your values to the marketplace
• Demand responsible procurement from brands you trust

The Land

Benefits

• Increased biodiversity, improved water and nutrient cycling, strengthened ecosystem health, and other positive ecological impacts of regeneration

Commitments

• Support agricultural production, the communities that steward it, and the down-stream communities that purchase from it