Chortip, a lead farmer in the Thailand Regenerative Rubber Origin, surveys her recent harvest methodology.

Chortip, a lead farmer in the Thailand Regenerative Rubber Origin, surveys her recent harvest methodology.

Green Horizons: Navigating the Future of Farming

The Ethos™ program enables the measuring, monitoring, reporting and verification of regenerative agricultural practices and impacts. Aimed at changing how regenerative farming is understood by a global market, Ethos™ establishes a framework for farmers and ranchers to adopt methods that not only increase the yield and quality of their crops but also improve the well-being of the environment and their community. This program is designed to measure and validate the impact of these practices, providing a clear and reliable indicator of a farmer’s commitment to regeneration. By setting standards that emphasize soil health, biodiversity, community engagement, water quality, climate resilience, and economic mobility, Ethos™ serves as a pathway for farmers looking to make connections with buyers based on their agricultural impacts.

For farmers, participation in the Ethos™ program offers numerous benefits. By integrating regenerative farming practices, they can significantly improve the ecological health of their land, leading to better water retention, increased soil fertility, and enhanced biodiversity. This contributes to a more resilient agricultural ecosystem and enables market premiums that value sustainability, potentially leading to higher income for farmers. Furthermore, the Ethos™ label proves a farmer's dedication to regenerative practices and helps their products to stand out as unique in the global market.

Sourcing from Ethos™ verified farms allows brands to accurately claim their commitment to sustainability and regenerative goals. This transparency in the supply chain not only bolsters the brand's reputation among eco-conscious consumers but also contributes to a larger narrative of positive environmental and social change. By partnering with Ethos™ verified farms, brands directly support the adoption and expansion of regenerative practices, playing a key role in fostering regenerative agriculture on a global scale.

In essence, the Ethos™ program provides farmers with a pathway to enhance their practices, market access, and income through sustainability. For brands, it offers a reliable framework for sourcing sustainably produced agricultural products, reinforcing their sustainability commitments, and contributing to positive change in farming communities worldwide. Together, through the Ethos™ program, farmers and brands can collaborate towards a more sustainable and regenerative future in agriculture.

Farmers who Participate in Ethos™

Benefits

Commitments


Farming Cooperatives who Participate in Ethos™

Benefits

Commitments


Surrounding Communities who Participate in Ethos™

Benefits

Commitments


Thailand Context

The Path to Regenerative Wanakaset Rubber Production in Thailand: The Role of Ethos™

In Thailand, a leader in global rubber production, the shift towards regenerative farming at-scale is underway, enhanced by the Ethos™ program. Historically, the focus on growing monocultures - or just one crop at a time has led to practices that put enormous stress on the environment, resulting in biodiversity loss, soil degradation, and impaired water quality. These stressors threaten not only our natural resources but also the livelihoods of the many farmers who depend on successful rubber production.