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Overview

Ethos™ represents a strategic pivot towards data-driven sustainable sourcing, specifically designed for organizations navigating the complexities of modern regulatory environments and consumer demand for transparency. At its core, Ethos™ facilitates detailed tracking and verification of agricultural practices and outcomes, enabling companies to ensure that their supply chains not only adhere to current sustainability standards and regulations but also actively contribute to the welfare of ecosystems and farming communities.

This approach leverages robust data to provide a transparent account of the environmental and social impact of sourced materials, crucial for companies committed to genuine, robust, credible, and verified data-backed sustainability narratives.

<aside> 👉 For Chief Sustainability Officers the integration of Ethos™ into their sustainable sourcing strategy signifies a commitment to advancing farmer well-being, achieving environmental goals, and improving your bottom line.

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The program innovatively links financial incentives for farmers directly to verified sustainable outcomes, creating a compelling model that encourages the adoption of regenerative practices. This not only enhances the ecological resilience of farming operations but also ensures economic stability for those at the very start of the supply chain.

By adopting Ethos™ companies can adeptly navigate regulatory requirements, offering a transparent, verified pathway to sustainable sourcing with a lesser expense than is typically experienced by purchasers from conventional certification programs. Ethos™ thus presents an opportunity for companies to redefine their role in the agricultural sector, turning regulatory compliance and consumer transparency into catalysts for widespread environmental and social improvement.

👉  With regard to selecting indicators, Ethos™…

• does prescribe a holistic approach, where multiple dimensions must be considered in monitoring regeneration.
• does not prescribe what indicators are used to evaluate these impact areas. Rather, these indicators are uniquely identified for each project/origin that is verified.

👉  As a theory of change, Ethos™…

• does help brands and processors understand and report on their impact, which can add value to retailers, customers, regulatory bodies, and other buyers.
• does not act as a certification body.

👉  Regarding transparency and compliance, Ethos™…

• does provide transparency down to the farm level.
• does not impose a uniform and externally-imposed threshold for projects to cross.

👉  As for determining that a project is regenerative, Ethos™…

• does provide all stakeholders with insight to view regeneration for themselves.
• does not serve as an arbiter of what counts as “regenerative”.

For Brands who Participate in Ethos™

Benefits

• Verify, label, and sell regenerative products
• Meet environmental and social commitments through robust regenerative agriculture sourcing initiatives
• Measure and report on carbon emissions and other priority impact areas
• Add transparency to material sourcing
• Confidently generate product claims
• Monitor the ROI of programs and material impacts

Commitments

• Purchase verified products and associated data
• Nominate priority impact areas
• Center farmers as key leaders in regeneration