We developed the Ethos™ brand for application across a range of product markets including media and communications, digital branding, ESG, compliance, and consumer product labels. Use of the Ethos™ brand indicates association with the Ethos™ program.
It is to be used by parties which are confirmed as subscribed to the program, parties approved for press release or public statements on the program, or products composed of natural materials verified by the program.
<aside> ℹ️ The Ethos™ brand is not to be used with unverified or unsubstantiated claims.
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The Ethos™ brand is organized into three areas: digital and physical communications, co-branding, and product labeling.
Each area may cover more than one type of use-case, but this general outline covers the majority of use-cases for partners, clients, organizations, and their customers or consumers.
Our logo mark symbol plays with negative space to create a lowercase ‘e.’ The negative space here is meant to highlight what is often ignored yet vital to a balanced ecosystem. It’s a grounded and bold iconic mark designed for superb recognition at any scale.
<aside> ℹ️ The Ethos™ verification badge or seal is not to be used in any instance except when a product is registered and verified under the program. Customers and retailers using the badge or seal must provide proof of registration with the program.
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<aside> ℹ️ The Ethos™ wordmark, logo, badge and seal, and wordmark are all trademarks pending.
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