Ethos™ Regenerative Outcome Verification (ROV) is an advanced framework for the digital verification of agricultural outcomes, focusing on the fidelity and quantification of regenerative impacts at the farm level.
This framework integrates technological solutions for data gathering and analysis, targeting a comprehensive evaluation of both ecological and socio-economic impacts derived from farming activities. It is distinguished from existing third-party certifications through the application of an adaptive, living-systems approach, emphasizing the importance of process validation alongside outcomes measurement and verification.
Ethos™ uses existing Web3 enabled tools, including mobile devices and platforms, for data collection, ensuring the traceability and authenticity of agricultural practices, thus facilitating a transparent verification process.
The methodology is underpinned by a set of clearly-defined indicators that span across ecological health, social equity, and economic viability, enabling standardized assessments across diverse agricultural contexts.
This methodology was designed specifically to meet the needs of smallholder producers and/or agroforestry contexts–as these producers and production systems are often not considered in existing certification platforms. Yet, the process can be adapted for any cropping/material production system and farm size.
The development of Ethos™ responds to critical gaps within existing agricultural certification and verification programs which often lack high-detail data generation and reporting, process transparency and outcome specificity. It was designed to counteract unsustainable agricultural trends by incentivizing existing smallholder farmer practices that contribute positively to the environment and societal well-being.
The system’s architecture allows for dynamic updating and scalability, ensuring adaptability to evolving agricultural technologies and practices, and international regulations and compliance processes.
Ethos™ establishes a reliable benchmark for measuring regenerative agriculture, supporting a shift towards farm practices that demonstrably improve ecosystem services and community livelihoods. Its implementation was driven by the necessity for a more accountable and precise verification mechanism in the agricultural sector, directly addressing the growing demand for quantifiable and verified ecological stewardship and social responsibility.